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Creating Foundations coaching journey

Prepare the soil and plant the seeds for your impactful, heart-led business or project

Feel resilient, inspired, purposeful & connected in turbulent times

It is becoming increasingly urgent for us to turn down the noise & tune in to hear our hearts, so that we can make a bigger difference as creators of change, with clarity & intention.

We are in the throws of deeply existential times that are shaking us in mass to question our reason for being, our purpose, our motivation, our jobs. Simultaneously, we are also in the midst of waves of redundancies, and quiet and not so quiet quitting.

These combined make for a rush-hour of many of us setting off on a journey of being self-employed later in life, after decades of secure income, colleagues, learning systems and processes – fit for the corporate machine – but not so much for a solopreneur leading from the heart.

Deep inside you hold a great wish for humanity. For our planet.

That inner vision has the potential to propel you into inspired action, to energise you to step out and be an agent for change at this crucial moment through your business, project or offering.

But we are conditioned to believe that our service should be based around our training, skills & qualifications. It means we both lead with, and hide behind our skills, and that inner sense of purpose that makes us truly come alive, is not fully lived. Because skills are tools, not our reason for serving.

In turn, our true ideal clients, with whom we have the opportunity to make our greatest difference, don’t get served. And that message from deep within us doesn’t get heard, nor can act as medicine in the world. It means we dim our light, keep ourselves small, and don’t have the impact we have the potential to have.

If we are serious about ‘being the change’, then we have to make sure we create healthy foundations for whatever it is we are to create, build or grow, and that requires both the inner and the outer, the yin and the yang. The energetic and the practical.

If we are to meaningfully make a contribution to these treacherous, turbulent & turning times, we want to intentionally create thriving foundations for our heart-led businesses, by embodying the why, who, what & how
of our service.

creating foundations is A Bespoke
1-2-1 Coaching journey CURATED to create inner & outer Alignment in your HEART-LED PROJECT OR BUSINESS

  • Get clear on the deeper purpose/essence of your service in this season of your life
  • Get clear on your ideal-match client; their needs, wants & longings
  • Get clear on your core message & desired impact of your work
  • Understand the pathways your clients will take through the ecosystem of your service
  • Work with limiting beliefs & imbalances to create healthy energetic soil foundations for your project or business

Preparing the soil

We begin by tuning into your up-levelled values & changemaker purpose in this season of your life. You create a powerful purpose statement. You meet who your purpose is, your ideal, perfect-match clients, through guided visualisation.

Preparatory exercises to work with at home include educational videos, guided visualisations, worksheets & creative exercises curated from the learning libraries of Wish Tree’s programmes Get Trued Up & Roots 4 Change.

When you are ready, you book your 1-2-1 90-min coaching session where we dig deeper together & create conditions for clarity & alignment to emerge. After the session you receive creative exercises to work with at home to support the embodiment of your purpose, values and ideal clients.

Planting your seeds

Next, it’s time to begin the process on getting clear on the impact & core themes of your business, project or offering, using bespoke videos & worksheets from Get Trued Up & the Wish Tree relational marketing course I see you, I share me.

What is the precise difference you are to make to people’s lives through your service? What ideas, projects or collaborations need to fall away because they do not align with your purpose, values, impact & clients that light you up?

You practise translating your values & impact into your core message.

In our 90 min coaching session, we bring it all together: purpose, ideal clients, impact & core message.

Leading yourself well as the gardener of your heart-led business

Meeting ourselves and truly choosing to serve from a place of  aliveness, rather than a place of what we think ‘might work’, or deep down a place of rescuing, proving or lack, is a healing experience.

So is choosing to work with clients that feel good and where reciprocal relationships are formed. This is intimate work, and that’s because a truly heart-led business rests on the foundation of wholeness.

In our 90-min self-leadership session, we look at old wounds and limiting beliefs that are coming to the surface as you show up for yourself and your service in an ever more committed, purpose-led and kinder way.

You receive preparatory reflective exercises to work with at home from the I see you, I share me programme.

Designing the ecosystem of your heart-led business

It is time to creatively vision the landscape & pathways of your heart-led business, offering or project, and how everything fits together as a life-giving, relational ecosystem. You will work with materials from the Wish Tree Mastermind in preparation.

In our 90-min mentoring session we get clear on ‘the what’ of your heart-led service. What are you ready to create in alignment with your new clarity on the essence of your business? How can your clients move through the ecosystem of your business? How will they be nurtured along the way?

We sense into low-investment ways to experiment with the themes and ideas that have surfaced. What offers that excite you and meets the needs of your ideal clients are emerging naturally from your work so far? What lights you up? What makes sense ‘business wise’? We move from yin to yang, energetic alignment to the practical and tangible.

BOOK A CALL TO GET STARTED

"Keep planting new seeds until your mind becomes the Earth that gives birth to new worlds"

Curtis Tyrone Jones

What's included

Structured 1-2-1 coaching journey

four 90-min coaching & mentoring calls

Guided visualisations to listen to at home

Creative exercises and worksheets

Safe & Brave Space

Optional Add-ons

Continued 1-2-1 Support as you launch or deliver your project

learn heart-led marketing and workshop creation

join our International Changemaker Community

Hi! I'm Emily, I've been a self-leadership coach & mentor to creative changemaker entrepreneurs for over a decade. I'm here to support you to feel resilient, inspired, purposeful & connected in turbulent times.

Wish Tree was founded in 2011, and is a social enterprise that nurtures changemakers everywhere to strengthen your self-leadership capacity so you can create conditions for thriving, even when the going gets tough. In my coaching & mentoring you can expect a combination of head & heart, logic & intuition, humour, creativity, and lots & lots of practical, entrepreneurial & changemaker experience, together with bags of warmth & care. 

In 2016, our online Wish Tree Academy opened its doors through the launch of the smash-hit programme The Workshop Blueprint, supporting facilitators to create, launch & deliver signature transformational in-person workshops. TWB was followed by Get Trued Up – an immersive & transformative group-programme supporting the alignment of the deeper aspects of ‘why, who, what & how’ of heart-led businesses,  embracing a greater sense of wholeness in the process.  The creative communication, storytelling & relational marketing course I see you, I share me was launched shortly after, and provides perspectives & tools to share vulnerably from the heart & nurture relationship-building in marketing & community weaving. We will be working with bespoke creative materials from the libraries of these programmes and others, in our 1-2-1 Creating Foundations journey, alongside regenerative coaching & mentoring in our sessions.

BOOK A CALL TO GET STARTED

What others say about our programmes

Wish Tree offered me an opportunity to deeply explore who I am and how I want to be in the world. It was the place of integration.

Christine Lord
Somatic Psychotherapist & Clinical Social Worker

Emily is an intuitive listener that guides you to find your own solutions. I was most impressed by her warmth and her gentle but acute intelligence. Sessions can be playful, nurturing, calming or energising, depending on your needs. She is a fantastic coach that will help you move in the direction your heart really wants to.

Dr Miriam Fornells-Ambrojo
Associate Professor, Psychology

The best thing about the programme was to experience the space Emily created for us to be able to show up with everything. To experience the love and patience she holds us with. This space of appreciation so that my joy and true self could dare to show up more and more.

Katharina Oberlik
Performing Artist & Liberation Activist

Emily, you have literally changed my life! This programme and you have given me the life lessons that I’ve needed to learn and blocks I’ve needed to clear. I knew I wanted to shift from corporate to a more holistic career, but this has opened up a whole world I didn’t think I could be a part of . It’s made me more confident that I have a gift to share with the world.

Malina Horbury

All of the support has been incredible. Emily – your care, support, championing and presence has been amazing.

Suzie Vaughan

Investment

Pay in Full

investment

€686

Single payment

  • Structured 1-2-1 coaching journey
  • four 90-min coaching & mentoring calls
  • Guided visualisations to listen to at home
  • Creative exercises and worksheets
  • Work on your own timeline
  • Safe & Brave Space
  • Save €13 vs payment plan

Payment Plan

investment

€233 x 3

3 payments, total €699

  • Structured 1-2-1 coaching journey
  • four 90-min coaching & mentoring calls
  • Guided visualisations to listen to at home
  • Creative exercises and worksheets
  • Work on your own timeline
  • Safe & Brave Space
  • Spread the cost over 3 payments
BOOK A CALL TO GET STARTED

"Changemaker entrepreneurship is about talking the talk, walking the walk, walking the talk and talking the walk"

Emily Johnsson

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About Emily & White Supremacy

Emily is a space holder and self-leadership coach to changemakers. She has over 20 years experience in the field of human development, learning and growth, and leads the coaching and consultancy company Wish Tree since 2011. Her work centres around wholeness – whole humans, whole communities, whole organisations, whole ecosystems. A whole world. Her changemakership is therefore dedicated to clearing distortions and fragmentations that relate to our perceptions of separation.

Emily has been exposed to and ‘sat with’ systemic issues around race, racism, privilege and injustice her whole life. She was born in Camden, London, in the late 1970s to a Swedish immigrant single mum and spent her first formative years in a highly culturally and ethnically diverse setting. As a baby, Emily and her mum lived in a bedsit in a shared house with a Black British family. Her first memory of Father Christmas was of him as a Bangladeshi man. Emily’s mum worked with refugee families and in Children’s Homes in inner city London, and since she had no access to child care opportunities, Emily joined her at work. For a while, Emily had an older Black British foster sister called Debbie. She was very often the only white child in the community of children of which she was a part.

Emily moved to Sweden with her mum as a child and as a teenager became involved with, and led, antiracism youth work in her local town through her school and council-initiated networks in the 1990s.

Her mum, who was active in the peace-and- environmental movement and who had been involved as an ally in the civil rights movement in the US on her travels there, introduced her to Black feminist and activist writers such as Alice Walker, Toni Morrison and Audre Lord, and actively taught her about white privilege, white supremacy and the truth of colonialism. She was also taught about the importance of learning from Indigenous wisdom keepers in order to heal and evolve as humanity, and to (in those days) stop climate change.

In contrast, on her father’s side, Emily is of British Colonial descent. Emily’s grandmother was born in Zimbabwe to Scottish sheep-farmers. Her grandfather came from a poor English background but won a scholarship to Cambridge University to study law. As many young British men of his time who sought “adventure, a good job and travel”, Emily’s grandfather joined the colonial service in the final days of the British Empire, and served in several African countries as a high-ranking colonial officer. He spoke Zulu and Emily’s father spoke Swazi and Swahili before being sent to Britain as a child to attend boarding school, thousands of miles away from his parents.

Although Emily did not grow up with her father or his family, she eventually came to know them and have a relationship with them, which involved taking responsibility for understanding and healing her own familial and ancestral relationship to colonialism and white supremacy.

In this process, she came to see, feel and understand first hand and close up, the deeper psychological workings of the system of white supremacy, the colonial mind and its intimate links with narcissism, perfectionism, patriarchy and extractive economies and behaviours.

Between 2003-2015, Emily worked as a learning researcher and Access, Diversity and Inclusion enabler in the Arts & Cultural Sector, deeply rooted in the Convention of the Rights of the Child and the Human Rights Convention. She worked across the U.K and Scandinavia contributing to a number of large scale change projects, self-evaluation initiatives, conferences and trainings such as “Access for All”, “Inspiring Learning for All”, “Belonging – the Voices of London’s Refugees”, “The West Indian Front Room”, “Kultur och Fritid för Alla”, “Vidgat Deltagande”, “In this curriculum I don’t exist”, “In between two worlds – London teenagers’ ideas about Black History, Belonging and being British” to name a few. She worked with a wide range of marginalised communities as well as with leaders and directors holding white privilege, facilitating necessary and brave conversations challenging the status quo.

Emily has worked across many cultures and languages around the world from Sri Lanka to South Africa, Costa Rica and India to Romania and Denmark, continuously reflecting on and challenging white saviour tendencies. In this process has come to observe how white supremacy and racism works differently in different countries depending on context and history.

In 2020, in the wake of the murder of George Floyd, Emily became a loud voice in the Wellness industry by calling in leaders bypassing white supremacy through ‘love and light’ rhetoric, exceptionalism, colourblindness and virtue signalling. She closed down several online coaching circles because white participants were unwilling to dive deeper into their own internalised white supremacy, and rendered the spaces not only additionally unsafe, but traumatising for BIPOC clients. Her platform and large facebook community for coaches and wellbeing facilitators centred BIWOC-led anti-racism conversations as a response.

Emily is a skilled and fiercely loving coach and space-holder with many years experience of creating safe spaces for accountability, healing, integration and growth to take place.

She is dedicated to her own ongoing learning, healing and unlearning of covert white supremacy. Examples of this are continuous learning from a wide range of anti-racism educators, authors and activists from around the world.

This bio has not been written with the intention of centring Emily in the context of Me & White Supremacy, but to transparently share about her background, values, skills and experience in order for you to make a conscious decision to choose her as a space-holder, or not.

137 Seacoast Ave, New York, NY 10094
+1 (234) 466-9764
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