In order to evoke positive impact, we need to be relevant.
Being relevant means making sure that our offers, marketing and the conversations we are initiating and contributing to internally and externally in our organisations or businesses, feel relevant to people’s lives.
It also means linking our offers, marketing and the conversations we are having internally and externally with what is going on in the bigger movement for change on the planet.
It means that whatever business, project or organisation you represent, you will consider how it relates to areas such as social justice, equality, equity and sustainability.
It means that you take action accordingly to align your business, project or organisation with the bigger picture for change towards a fairer, more equal, just a healthy humanity and planet.
Aligning with the bigger picture for change means changing things in our business or organisation. It means getting uncomfortable and taking bold decisions. It means choosing courage over comfort.
When we align with the bigger movement for change on the planet we do so because of a desire to leave a legacy of hope, healing, prosperity and peace for future generations, but in the process we create conditions for ourselves and our business to thrive in the now.
In what ways does your organisation, business, or leadership align with the bigger conversation for change?
How are the topics you discuss relevant to a diverse range of people?
Which topics do you shy away from out of fear of rejection or because you don’t know enough about them?
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